Restaurant Mobile App – Does It include These Essential Features?

Whether you own a small restaurant, a family restaurant or a multiple branched restaurant, if you do not have a dedicated custom mobile restaurant app you are missing on at least a 20% of the sales.

According to the statistics, 69% of the people prefer online ordering via mobile devices and if they do not see your menu there they can happen to move to another restaurant for food order.

Here is a list of 5 important features every restaurant app needs to have to be loved by the customers.

Mobile Loyalty Programme

One of the first core features that a restaurant brand should have in their mobile app is a loyalty program. If you have this feature in your restaurant app, customers can simply login to the app and all the information will be stored. This will completely remove the dropout problem of losing punch cards or plastic loyalty cards.

Mobile Payments

Mobile payments let your customers avoid long lines and wait for the order to be taken and processed. Online ordering and mobile payments give customers an option to pay directly from their phones. It will make the lives of your customer easier and also improve your efficiency of handling orders.

Location-based marketing

The occurrence of location based services will give your brand the ability to engage with potential customers. Location based marketing will give an opportunity to your customers to try special meals, discounts and new food before it’s on the menu. The growth of location based technologies like geofencing and beacons allow you to promote an item, underline a new offer or deliver relevant news to customers.

Table reservation

Your restaurant may be popular enough that the customers find difficult to have a table while they walk in or you can put a requirement that your restaurant serves only prior reservations and not walk in. Thus, your restaurant mobile app should have table reservation option for your customers which will also give them opportunity to perfectly plan their evening.

Behind the scenes & Social Media

Add your instagram, Twitter or Facebook profile together with news, updates or videos from your Youtube channel. Your relationship will decide your bond with your customers and you will turn them into regular customers of your restaurants. Customers can also review their experience and upload their pictures to social media accounts.

This will surely help to increase customer engagement and drive new revenue through word of mouth marketing. With all these features you app can be a comprehensive solution for handling customers and day to day management of your business.