Restaurant Mobile App – Does It include These Essential Features?

Whether you own a small restaurant, a family restaurant or a multiple branched restaurant, if you do not have a dedicated custom mobile restaurant app you are missing on at least a 20% of the sales.

According to the statistics, 69% of the people prefer online ordering via mobile devices and if they do not see your menu there they can happen to move to another restaurant for food order.

Here is a list of 5 important features every restaurant app needs to have to be loved by the customers.

Mobile Loyalty Programme

One of the first core features that a restaurant brand should have in their mobile app is a loyalty program. If you have this feature in your restaurant app, customers can simply login to the app and all the information will be stored. This will completely remove the dropout problem of losing punch cards or plastic loyalty cards.

Mobile Payments

Mobile payments let your customers avoid long lines and wait for the order to be taken and processed. Online ordering and mobile payments give customers an option to pay directly from their phones. It will make the lives of your customer easier and also improve your efficiency of handling orders.

Location-based marketing

The occurrence of location based services will give your brand the ability to engage with potential customers. Location based marketing will give an opportunity to your customers to try special meals, discounts and new food before it’s on the menu. The growth of location based technologies like geofencing and beacons allow you to promote an item, underline a new offer or deliver relevant news to customers.

Table reservation

Your restaurant may be popular enough that the customers find difficult to have a table while they walk in or you can put a requirement that your restaurant serves only prior reservations and not walk in. Thus, your restaurant mobile app should have table reservation option for your customers which will also give them opportunity to perfectly plan their evening.

Behind the scenes & Social Media

Add your instagram, Twitter or Facebook profile together with news, updates or videos from your Youtube channel. Your relationship will decide your bond with your customers and you will turn them into regular customers of your restaurants. Customers can also review their experience and upload their pictures to social media accounts.

This will surely help to increase customer engagement and drive new revenue through word of mouth marketing. With all these features you app can be a comprehensive solution for handling customers and day to day management of your business.

Top Reasons Why Businesses Need Strong Websites

A lot of people log on to the internet daily for one reason or another. For some it is to do business, for others it’s for leisure. For example, it is becoming more and more accessible for most people to do their work online. If your business does not have a website already, you may be missing out on a lot of the benefits of a strong web presence.

Many factors prove that every business requires a website to boost their profit. Here are just a few:

• It can be the most inexpensive method to advertise.

• Your customers expect you to have a good website.

• You will sell more of your products & services.

• You are capable of providing critical information to your customers more through a website.

• Also, by having a professionally developed website, your small business will obtain credibility. A well-designed site gives your business a successful look and feel and develops trust in your company as well as its services and products.

• It is much simpler and faster to modify information regarding your products and services on your website rather than in print material, making it an effective way of letting your customers be aware of the coming of new products, upcoming events, special promotions, or any new services you were now providing.

• Unlike print ads which quickly become outdated, your website can provide recent information and news.

• You can give a better customer service through the use of contact forms, help chats, FAQ’s and other methods.

• It's the most convenient approach to staying competitive. Most of your competitors probably already have their own websites, and you could be losing business to them every day if your business’ internet presence is lacking.

• Your business will improve rapidly. Any small, local business can be an instant international sensation with franchise penetration in every city. An online presence can increase your brand’s reach overnight.

A website makes your business available 24/7 without any attached overhead and can grow your sales potential exponentially. Your entire inventory can be presented to your customers online without raising warehousing costs. The benefits of a website are endless and vary from business to business, but one thing is certain; a strong website can help any business succeed.

Apps for Restaurant – A Powerful Resource To Put Your Business in Customer’s Hand

With the increasing number of restaurant chains revolving around the mobile space, the features available to the consumers are becoming complex. With a strong digital presence through mobile app, restaurants can allow their customers to order ahead, pay for their meal through mobile app dashboard for restaurant and skip the rush.

Food delivery apps and websites have made much easy the ordering-in and takeout process. The services offered through these apps allow you to browse restaurants' menus, see prices and pay for meals.

A handful of brilliant points will surely boost customer loyalty at your restaurant. Let’s begin

Build relationship with loyalty program

The core of every business lie behind the number of customers, without them, there would be no one to use your services. Companies with customer oriented approach must treat loyal customers and provide them special services, and eventually, they will be your best brand ambassadors.

                           

Support local items like food, artists, musicians, events:

There has been an increased desire among consumers to support businesses. Thus many companies like American Express have spent thousands of dollars in order to promote entire websites and campaigns and help people support small businesses.

Offer free soda water, cucumber water, or any other kind of fancy water:

This one is pretty simple yet effective. To increase the probability that diners will choose your restaurant offer your customers soda water, cucumber water or any other kind fancy water—for free.

Use loyalty & rewards apps:

Your restaurant's mobile apps allow using loyalty and rewards apps but it’s an incredibly useful strategy to execute for any restaurant owner who wants to boosts it restaurant's loyalty.

Investing in customer loyalty strategies is the key to keep your business evolving. Your customers are using their smartphone in all the way why not use it to your advantage.